Atmosphere Communications is now responsible for communicating to the media regarding BBC Worldwide Africa's channels - BBC First, BBC Brit, BBC Earth, BBC Lifestyle and CBeebies - and the BBC Worldwide brand.
The BBC Worldwide South Africa switch to Atmosphere Communications from Total Exposure is noteworthy in that within South Africa's TV industry the BBC's PR representation by Total Exposure was a record.
While various TV channels, shows, even streaming services like Netflix South Africa, as well as pay-TV channels are repped by different external PR agencies and boutique publicists across South Africa, the set of BBC channels made use of Total Exposure for the longest time.
No other TV channel, show or channels set with a presence inside South Africa had been continuously represented by the same external publicity agency for such a long time as what Total Exposure had the BBC contract.
Now it has switched to Atmosphere Communications.
"We are excited to partner with a significant global brand such as BBC Worldwide and look forward to keeping local audiences updated on all the exciting British television content coming their way," says Megann Outram, atmosphere regional director: Johannesburg, in a statement, announcing the BBC contract switch from Total Exposure to Atmosphere.
"With choices like Come Dine with Me South Africa, brand new Top Gear as well as a range of popular drama’s and of course the phenomenal Blue Planet II voiced over by Sir David Attenborough, and much more, viewers will continue to be spoilt for choice".
Atmosphere Communications, a partner firm of PROI Worldwide, has offices in Cape Town and Johannesburg and says it is "the most awarded public relations consultancy in the country".
BBC Worldwide Africa's office in South Africa is headed up by Joel Churcher, the general manager and vice president, BBC Worldwide Africa.
Besides its content being accessible on MultiChoice's DStv satellite pay-TV service, BBC Worldwide shows are also licensed to Cell C black's where a raft of titles are available on an on demand basis, as well as Naspers' subscription video-on-demand (SVOD) service, Showmax.
BBC Worldwide formats are also being produced in South Africa like Dancing with the Stars SA currently on M-Net (DStv 101), while BBC Worldwide Africa is also producing local content from other formats holders like Come Dine with Me SA from ITV Studios, and Great South African Bake Off from Love Productions.
